How popular is your brand online? What the customer reviews are saying? These are the things you need to know when you are running a company and you need to know how people are responding to your services. You must have a social media presence for your company and you have to know if your customers are giving good comments and reviews for it.
Once you can monitor the same you won’t have any issues planning the next marketing strategies and fulfilling the needs of your audiences. But monitoring this brand’s mention isn’t easy. You have to be careful when you are choosing the right approach for it. Let’s get to know about some tools, that will make your task easier.
Awario
This is one of the best brand monitoring tool out there. It not only helps you to keep track of your company on social media platforms but it keeps track of other websites and checks how they are responding to your brand. With these helpful tools, you can monitor millions of places. The tool offers real-time, and instant data and immediately notifies you whenever someone mentions your brand. This way you can react and interact with the person almost at the same time. You won’t even have to leave the app to do this as you can react to the reaction from the application directly. You can tweet, and send messages to the customers or for any kind of inquiry.
Social Mention
This tool tracks and sends information from social media platforms. No matter the site you are connected to like YouTube, Twitter, Facebook, or Instagram. It identifies different keywords and provides great insight into company interactions and discussions. This is very easy to understand and you can format the same. You will get a list of brand mentions from this app, but the work doesn’t stop here. The application offers information that strengthens your brand, and this is a thing that is often discussed on social platforms. If you are looking for brand monitoring software, this app will help you profusely. You just have to install it and wait for the prompt results.
Mention
If you want to track your brand mentions on every platform, the best option is to use Mention. With this thing, you can set up an alert and keep track of several sources in real time. You can send a reply to the reactions from the app, as you won’t have to leave the application to do it. Mention is an easy tool to use as it allows you to collect information and create reports based on it. You can also share the alerts with your colleagues to boost the online reputation and presence of your company.
This brand monitoring service tool also uses the scores of influencers, which gives you an insight into the commenter’s status of influence. The tool is very easy to use, as you can set up alerts for numerous categories and choose the action you want to track. This tool has a 14-day trial version, and you can use it to check its efficiency.
Conclusion
There are other tools like Hootsuite, Talkwalker Alert, and so on. You can use these whenever you are looking for how to monitor brand mentions. Also, the above-mentioned tools are quite useful for the same purpose.
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