If you’re a Business owner who frequently handles customer acquisition of the company, chances are that you’ve known about the importance of phone calls for the business. Phone calls can be the life and blood of the business, or chances are that they’re only accounting for a little fraction of that you wish to grow. Either way, call tracking has to be a fundamental part of marketing mix and the technology is always helpful in making informed marketing decisions while driving favorable outcomes.
- Trends in Mobile Data Indicate Call Tracking Requirement
Our present world is increasingly getting calls and use of mobile form devices is almost present everywhere. Presently, there are more than 3.65 billion global users of mobile, meaning that more than half of world’s population can be contacted on mobile.
Also digital marketers are always ahead for keeping up with mobile use behavior patterns along with advertising efforts.
- Get In Depth info on the Marketing ROI
Having call tracking feature integrated to the system, you’ll know about the right advertising venues that are sending the good leads with improved conversion rates.
According to experience of Jennifer Stretch, DemandResults Marketing Director, through call tracking marketing ROI also becomes visible. Also, various clients have found how calls deliver clients in their way.
Stretch states, “When this much of ROI becomes suddenly visible, we can easily implement smarter decisions about where can we help clients in investing marketing. Also, I’m only referring to basic channel tracking. When clients start tracking at keyword levels, then we also get smart about inbound tactics and actual messaging.
- Keeping Up with the Smartphone Usage
Smartphones have got changed buyer behavior. In a way, it muddles up accepted notion that website ads result in clicks and eventually conversions. Due to smartphones, conversion can still be possible over phone.
After getting a professional call tracking solution, you can easily monitor all phone calls triggered through online ads and also made through smartphones. It also provides valuable insight on interconnection of your marketing channels. Also you can’t totally rely on the online advertising subscription and booking as many people still go for calling. Yet, you must not ignore the scope of having online presence.
- Get Great Caller Experience
When you integrate Call tracking with CRM system, you feed vital upfront information about the caller. You also know their call history, product interest, location, etc. Also you can know how you got engaged with them through social media or website.
The information is usable for improving experience of the caller. From the start, they can easily get routed to support and sales teams. They can get attended by a local person or anyone who knows from where you can pick things.
- Tracking of Offline Engagements
With a reliable call tracking solution you’re able to maintain track of all your offline channels of marketing. Rather than asking your caller how they found you, you already know from the number they called. It is a good way of quantifying offline engagements success, like of radio and TV ads with participation of trade show. This is vital to have a track of even little marketing efforts, like single page flyers. You can also assign certain numbers for these efforts while using call tracking solution for keeping track.
By employing call tracking feature you’re able to know how much your efforts are repaying you and you make better business decisions from there on.