There has been a lot of call tracking software present. These help businesses to record and track caller information which can be vital in assessing and measuring campaigns. There are a lot of advertising campaigns and media channels which a company invests in.
However, there is no way of knowing which campaigns are fairing well without a call tracking software. Thus, a call tracker is an invaluable asset which one can have. There are different types of call tracking software available for businesses to use. Some of them have advanced features which may come in useful for your business. In this article we shall take a look at some of the advanced call tracking features which you can have. Read on to find out more.
Features of a standard call tracking software
The call recordings of a company contain a lot of valuable information. These information can me analyzed to determine some vital key areas in which the company is performing. There are a number of options in which you can utilize a call tracking software like optimizing sales and calls, product features, demos, strategies for content marketing and much more. Some of the standard features offered by call tracking software are
Insertion of dynamic numbers – This feature allows users to swap numbers from a pool of phone numbers so that incoming calls can be correlated with specific sources. This feature allows users to track the source of the incoming calls.
Attribution for multiple channels – This feature is very handy when you want to know about the entire journey of the caller. It allows you to see every touchpoint the caller interacted with which ultimately led up to the call.
Call recordings – This feature is essential in understanding the quality of service that you are providing to customers. It helps you improve quality issues and also the way employees take care of customers.
Integrations – Many standard call tracking software have integrations for Third party software like Google Analytics, HupSpot, KISSmetrics and many more.
Now that you have an idea of the standard call tracking features, let us have a look at some of the advanced features which you can have.
Call Transcription – This feature is for people who do not have time to listen to their call recordings. The software will automatically transcribe all your calls for you to later read your own convenience.
Visitor Tracking – This feature allows you to insert keywords which you want as flagged in your calls. This is helpful in optimizing product and content strategy.
Call Highlights – This feature automatically detects keywords inside each inbound call and helps you to find insights which you may not have expected. This allows you to optimize your campaigns better.
Thus, we can see than advanced call tracking features can be very beneficial for your business, if you want to fully exploit the power of a call tracking software. It can be a game changer for businesses who want to reach out to all their customers.
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