Why Do Businesses Require Call Tracking Solutions?

If you’re a Business owner who frequently handles customer acquisition of the company, chances are that you’ve known about the importance of phone calls for the business. Phone calls can be the life and blood of the business, or chances are that they’re only accounting for a little fraction of that you wish to grow. Either way, call tracking has to be a fundamental part of marketing mix and the technology is always helpful in making informed marketing decisions while driving favorable outcomes.

  1. Trends in Mobile Data Indicate Call Tracking Requirement

Our present world is increasingly getting calls and use of mobile form devices is almost present everywhere. Presently, there are more than 3.65 billion global users of mobile, meaning that more than half of world’s population can be contacted on mobile.

Also digital marketers are always ahead for keeping up with mobile use behavior patterns along with advertising efforts.

  1. Get In Depth info on the Marketing ROI

Having call tracking feature integrated to the system, you’ll know about the right advertising venues that are sending the good leads with improved conversion rates.

According to experience of Jennifer Stretch, DemandResults Marketing Director, through call tracking marketing ROI also becomes visible. Also, various clients have found how calls deliver clients in their way.

Stretch states, “When this much of ROI becomes suddenly visible, we can easily implement smarter decisions about where can we help clients in investing marketing. Also, I’m only referring to basic channel tracking. When clients start tracking at keyword levels, then we also get smart about inbound tactics and actual messaging.

  1. Keeping Up with the Smartphone Usage

Smartphones have got changed buyer behavior. In a way, it muddles up accepted notion that website ads result in clicks and eventually conversions. Due to smartphones, conversion can still be possible over phone.

After getting a professional call tracking solution, you can easily monitor all phone calls triggered through online ads and also made through smartphones. It also provides valuable insight on interconnection of your marketing channels. Also you can’t totally rely on the online advertising subscription and booking as many people still go for calling. Yet, you must not ignore the scope of having online presence.

  1. Get Great Caller Experience

When you integrate Call tracking with CRM system, you feed vital upfront information about the caller. You also know their call history, product interest, location, etc. Also you can know how you got engaged with them through social media or website.

The information is usable for improving experience of the caller. From the start, they can easily get routed to support and sales teams. They can get attended by a local person or anyone who knows from where you can pick things.

  1. Tracking of Offline Engagements

With a reliable call tracking solution you’re able to maintain track of all your offline channels of marketing. Rather than asking your caller how they found you, you already know from the number they called. It is a good way of quantifying offline engagements success, like of radio and TV ads with participation of trade show. This is vital to have a track of even little marketing efforts, like single page flyers. You can also assign certain numbers for these efforts while using call tracking solution for keeping track.

By employing call tracking feature you’re able to know how much your efforts are repaying you and you make better business decisions from there on.

Know How Advanced Call Tracking Can Help Give Your Business a Boost

There has been a lot of call tracking software present. These help businesses to record and track caller information which can be vital in assessing and measuring campaigns. There are a lot of advertising campaigns and media channels which a company invests in.

 

However, there is no way of knowing which campaigns are fairing well without a call tracking software. Thus, a call tracker is an invaluable asset which one can have. There are different types of call tracking software available for businesses to use. Some of them have advanced features which may come in useful for your business. In this article we shall take a look at some of the advanced call tracking features which you can have. Read on to find out more.

 

Features of a standard call tracking software

 

The call recordings of a company contain a lot of valuable information. These information can me analyzed to determine some vital key areas in which the company is performing. There are a number of options in which you can utilize a call tracking software like optimizing sales and calls, product features, demos, strategies for content marketing and much more. Some of the standard features offered by call tracking software are

 

Insertion of dynamic numbers – This feature allows users to swap numbers from a pool of phone numbers so that incoming calls can be correlated with specific sources. This feature allows users to track the source of the incoming calls.

 

Attribution for multiple channels – This feature is very handy when you want to know about the entire journey of the caller. It allows you to see every touchpoint the caller interacted with which ultimately led up to the call.

 

Call recordings – This feature is essential in understanding the quality of service that you are providing to customers. It helps you improve quality issues and also the way employees take care of customers.

 

Integrations – Many standard call tracking software have integrations for Third party software like Google Analytics, HupSpot, KISSmetrics and many more.

 

Advanced features

 

Now that you have an idea of the standard call tracking features, let us have a look at some of the advanced features which you can have.

 

Call Transcription – This feature is for people who do not have time to listen to their call recordings. The software will automatically transcribe all your calls for you to later read your own convenience.

 

Visitor Tracking – This feature allows you to insert keywords which you want as flagged in your calls. This is helpful in optimizing product and content strategy.

 

Call Highlights – This feature automatically detects keywords inside each inbound call and helps you to find insights which you may not have expected. This allows you to optimize your campaigns better.

 

Final Thoughts

 

Thus, we can see than advanced call tracking features can be very beneficial for your business, if you want to fully exploit the power of a call tracking software. It can be a game changer for businesses who want to reach out to all their customers.

Call Tracking Pro Also Offers Following Services:

Call Tracking Recording Software

Simple Call Tracking Software

What Are the Benefits of Help Desk Call Tracking Software

In the recent competitive era gaining customer trust and satisfaction is very hard. Almost every business is trying to leave the best impact on their target customers. It’s a well-known fact that when you get happy customers you will get better sales.

 

So companies pay attention to quality customer assistance. Efficient service is always effective to serve proper help to consumers. This system is also known as the ticketing process. Help desk software solutions can automate the entire cycle of resolving customer issues or pay heed to the service request in a fast manner. Also, it let you track the calls. Let’s get to know about other benefits of the same.

 

One-stop solution

The help desk call tracking software can give a one-stop solution to all issues that comes to the front desk. You can provide solutions to queries, requests, assistance needs, complaints and offer better customer support. Your team can provide a fast and efficient solution to any issue consumers bring. A solution that can give fruitful results by providing one-stop customer service.

 

Efficient tracking and monitoring

The help desk solution is fully capable of providing monitoring and call tracking. If someone called and the representative missed it will have a record. So the support team can call the person back. Also for the follow-up calls the system will make sure to monitor that and remind to call the individuals based on that. Just a company registration is required and the system will work accordingly. This is also a very cost-effective method.

 

Improved relationship with the customer

As this is top-quality customer service it’s capable of improving relationships with the consumers. They will get a better response to their issues and can get a solution to any kind of service complications. This further allows us to create a good customer seller relationship.

 

Timely problem solution

With help desk call tracking software companies can provide faster issue solutions to customers. When consumers call they do not expect the support representatives to make them wait for hours. They look for a speedy resolution of their problems. With this efficient system, they can get the issue resolved faster than before. Support teams can provide the long-awaited issue resolution service now with this system only.

 

Quality improvement

An advanced help desk support improves the quality of customer support. As it integrates tracking and monitoring with faster issue resolution, it improves the quality of the company. More customers will be pleased with this system as the support team will be praised for their fast and efficient work.

 

Gives the power to brand image

When a company polishes its customer service automatically they get to increase their brand value and image. The moment you satisfy your customers they will spread the news of good services to others. This way you can increase the image of your brand. Also, your company will gain a better reputation in no time. For instance, you can check the Facebook ads and how people react in the comment sections. If you find customers are happy with their services, they show their satisfaction. In the same way with the help desk system, you can gain the trust and satisfaction of your customers.

 

Proper implementation of help desk call tracking software will not only give you customer satisfaction but better sales too.

What Are The Benefits Of Using Call Track Software?

The main purpose of call tracking is to identify, eliminate and convert. Nowadays, the call tracking has become extremely important for the growth and success of all the businesses. You generally assign a specific phone number for each and every marketing campaign. Now, you can track which marketing campaign is generating the maximum leads and generating call from that channel. The best system to get the insight data about the marketing is to track the calls with the help of the call track software. There are a lot of benefits of choosing the best software for tracking calls. Here are some of the benefits:

1: Better ROI tracking

You can track a lot of important and essential information related to marketing and advertisement. You will be able to know whether or not your marketing campaigns are doing well. It will also help you to know which channel is doing the better. Hence, you can focus on that channel more from the next campaign. Also, this gives you a better analysis of the customers which helps in better tracking of the ROI of the business.

2: Determine the peak calling hours

With the help of the best call track software tool, you can record exactly when the calls are made to your business. This can help you in picking up the right slot when your customers or target audiences are most active. Hence, it will help you to plan and strategies the campaign in the right way.

3: Make essential quick decisions

As you may have already noticed that the simple call tracking software can help in producing a lot of important reports. From call length to callers’ numbers and the number of calls, you can track each and every important facts and information about the call as well as the caller. The information can be assessed, examined and analyzed to make a very quick decision regarding the advertising.

4: Better targeting

Another reason why you need a call track software tool is to know the right demographics of your customers. This includes the gender, age, geographical locations etc. When you get to know about all these, you will naturally curate a better and more efficient marketing campaign for better targeting of the product or service.

5: Valuable information

By the call recording and call tracking software, you will be able to get access to different valuable information about the customers. All these pieces of information are important to ensure that you are having the best marketing experience. This can help in improving the quality of the marketing too.

Final words

These are some of the important and effective benefits of using one of the best call track software tools. You need to choose the software that comes with all the essential features like call recording, customer’s profile, channel information etc. If you get to know about all these from the call track software, then it can be quite easy for you to design the best marketing campaign. All you have to do is to assess all the data and analyze them properly.